When choosing eye-shadow choose the ones that compliment your skin tone. We have matte, shimmer, cream, pencil eye-shadow, all of which are used to create a desired effect on the lids. The matte eye shadow has no shimmer. It is like dust, the shimmer eye shadow contains lots of shiny particles which gives a glowing effect when applied to the lids. The cream eye-shadow is mainly for people with dry skin and cold weather to give a bit of moisture and glow to the lid. Eye shadow can be used to highlight, contour and brighten the eye lids. The light shades are used to highlight, the dark shades to contour and the medium tone shades to brighten.